On September 1st, the Krav Maga community has an opportunity to do something big—together.
Krav Maga Worldwide’s Deputy Chief Instructor & Certified Master Coach, CJ Kirk’s new book,
CONQUER CULTURE: How Warriors & Winners Lead & Succeed…
…officially launches on Amazon that day.
And I’m asking you—not just as a reader, but as a fellow practitioner, coach, or supporter—to help make it a success.
Not for me.
For us.
For the visibility of Krav Maga as a discipline, as a way of thinking, and as a path to living intentionally and powerfully in a world that desperately needs it.
Here’s the challenge:
If enough of us purchase the paperback book on September 1st between 8:00 AM and 5:00 PM, we can push it to Amazon bestseller status. And when that happens, the conversation about Krav Maga doesn’t just stay inside our community—it explodes into the wider world.
More eyes, more interest, more people walking through our doors to train.
So, to make this a mega win for everyone, I’ve convinced CJ to offer an awesome gift:
If you purchase the book on September 1st during that 8-hour window and show proof of purchase, you will receive a free seminar taught by him—either in person or virtually (so anyone can join in).
The seminar will be on September 13th at Krav Maga Houston, starting at 8am Central. Playback will be available to those who qualify but cannot attend.
This won’t be just another class. It will be a focused, high-value training session on personal leadership under pressure, control-to-finish efficiency, and the mindset that drives performance—both on the mat and in life. The kind of training that sticks.
Think of it as a Masterclass including the principles from the book—delivered live, with the same intensity and clarity you’d expect from years of nearly 30 years of Krav Maga evolution and real-world application.
Why Required Reading?
Because Warriors & Winners is more than a book—it’s a manual for becoming the kind of person who takes decisive action when it matters. It’s about winning the battle inside so you can show up for the battles outside. And I believe every Krav Maga practitioner, instructor, and leader should have these principles in their arsenal.
Here’s what to do:
- Mark your calendar for September 1st.
- Purchase the book on Amazon between 8:00 AM and 5:00 PM CST (use the book title and last name – Kirk).
- Save your proof of purchase and send it to [email protected].
- Choose to attend the seminar in person or virtually (email your intention).
- Be ready to train on September 13th.
- Bonus: Buy 7 more more books as gifts, you attend a small group seminar also free!
- Visit https://conquerculture.com/books/ to see CJ’s other books in development. My personal favorite is: Clutch Mode: Unlock World Class Performance-Anywhere, Anytime. Get on the list to receive updates!
Let’s move together—like we do on the mat—and show the power of a united Krav Maga community. One day, one decision, one book… multiplied across thousands of us.
See you on September 1st. And see you at the seminar.
